I hear it all the time…
Even if I get people to my website, I can’t seem to get them to buy my product…
Even though there are several possible reasons for this, the #1 mistake people make is forgetting that visitors need to be INFORMED and EDUCATED to buy.
Let me give you an example.
I am a competitive squash player and one of the things I am focused on in preparation for the World Championships next month is RECOVERY. At 45 years of age, recovery is EVERYTHING.
If you can’t recover quickly enough, you’re stuffed for the next match and you’ve lost before even getting on the court. Of course if you can recover better and faster than your opponent, then you could WIN before even tying your shoelaces!
Interesting isn’t it?
So for an elite athlete, the motivation is RECOVERY and if you SPECIFICALLY SPEAK to that benefit and value, you’re going to convert more people.
Former Olympian Paulo Frietag explains “When you exercise strenuously, you get into an acidic state where lactic acid builds up in your bloodstream. That lactic acid build up gets deposited in your muscles hampering recovery and reducing your potential for performance following the original exercise (or competition). With that in mind, an ALKALINE diet and/or supplement will reduce lactic acid build up DURING as well as FOLLOWING the exercise so that recovery is quickened and performance enhanced.”
You know lactic acid build up – it’s that sore feeling in your muscles the day after or the day after the day after you’ve been to the gym or played a sport. It’s a tightness and soreness that mentally reduces your endurance and enthusiasm to play full-on. For many, it’s enough discomfort to prevent them from going back to the gym or picking a racquet for days or weeks!
An Olympian should know what works and what doesn’t. I can tell you without a doubt that increasing alkalinity (reducing acidity) makes a BIG difference. In my training for the World Championships, I have DOUBLED my training time, doing drills and playing for 2 hours/day instead of my regular 1 hour/day. With the reduction of lactic acid I have been able to maintain this regimen recovering faster even though I have put my body through TWICE THE EFFORT.
What’s the point and how can it help you get more visitors to buy from you?
I’ve just shown you with an example – EDUCATE and INFORM your audience WHY they should buy your product – FOCUS ON THE BENEFITS.
Once they are educated and informed, they will go ahead and click to buy either the Alkaline Cook Book or Acai Powder from Amazon Power.
It’s that easy.
If your clients are not elite athletes, it doesn’t matter – many achievers will associate themselves with them and will want to get their results. Alkalinity has many other benefits that are explained on the sales pages of both products…
The more SPECIFIC your approach, the higher the conversion from visitors to PAYING buyers.
Give it a go and see what happens!
Onward and upward!
Dr Marc Dussault
P.S.
If you’re wondering if this ‘story’ should be in your e-mail, blog or landing sales page, the answer is ‘yes’.
You can place it wherever you deem it most valuable – sometimes you need to get people to ‘click through’ to the sales page, in other instances your click throughs TO the sales page are sufficient, but your CONVERSIONS are low.
You know best where the BOOST needs to come from.
To get the most people to convert, you need to have a specific approach and value-proposition that caters to their particular needs.
Both products highlighted in this blog post come with my full endorsement – they totally and unequivocally work. The ONLY question is – do you want those results?
- Do you want to feel better?
- Do you want to have more energy throughout your day?
- Do you want to perform at your best all day/week long?
- Are you committed to excellence or an outstanding quality of life and lifestyle?
- Do you have enough energy at the end of your day or on the weekend to play with your kids?
- Would you like to have a little more of a libido and rekindle your romantic life?
- Would it be more fun if you could play the ‘back nine’ as well as the ‘front nine’ the next time you get out on the golf course?
If you answered yes to any of these questions, getting more alkaline or reducing acid build-up in your system is something you must consider.
So there you have it – a case study of converting MORE VISITORS into BUYERS.
Try it and let me know how it goes – if you have a successful strategy and want to share it with me, I’ll post it here on the blog and get THOUSANDS of people to take a look and guess what?!?!
MORE OF THEM WILL BUY!
Ka-Ching!
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