Tag Archive for 'Google'

Testimonials are only as good as the RESULTS

Published
by
Dr Marc Dussault
on September 18, 2008
in Blogging, Internet Marketing, Killer Kopywriting and Long Tail Niche Marketing
. 0 Comments

As an Exponential Marketing Strategist, I am often asked if testimonials are as powerful as people claim they are.

The answer is both yes and no.

Yes if they include RESULTS and no if they don’t.

If someone gives you a testimonial like “Marc is a great guy, he’s charismatic and really knows his stuff”. That’s really nice, but has limited value and influence even though it makes you feel really good.
However, if someone tells you something like this…

“Besides … I would like you & Marc to share in my happiness with the outcome I achieved from the … seminar I held with … Bank and NSW Dept of … I got 5 new clients (value $80,000) and 8 prospects (value $100,000).”

This is a much more powerful testimonial. As you’ve noticed, I took out the confidential information - because this is a REAL TESTIMONIAL. Even when information needs to be removed, it stills has MASSIVE impact.

The key is to first solicit the testimonials and then actually USE THEM. Most people don’t use them - they sit idle in someone’s filing cabinet or in an e-mail folder, never seeing the light of day.

So there you have it. Another 1% improvement that you can easily make today.

Onward and upward!
Marc

P.S.

What’s it worth to you to get yourself on Page 1 of Google?

Type in 1 percent improvement in Google and you’ll see my YouTube video called “Make More Money With 1 Percent Improvements“.

It’s one page one… You can do the same with your products and services… But that’s a post for another day!

FREE Strategy To Get To The Top Of Google Rankings

Published
by
Dr Marc Dussault
on July 6, 2008
in Internet Marketing, SEO and Traffic
. 0 Comments

Today’s Internet Marketing Strategy is an indirect strategy that COMBINED with others becomes exponential.

First, it’s important to accept that no SINGLE STRATEGY works in isolation.

Second, without MULTIPLE strategies an EXPONENTIAL outcome is unlikely.

Third, FREE strategies require regular maintenance and monitoring. Today’s is no exception.

I have written about LinkedIn before.

Linked In is a PROFESSIONAL networking site that now has more than 20 million subscribers.

Subscriptions are FREE.

That’s right FREE.

In the Internet Mastery Programs, we teach how you can get to MILLIONS OF CONNECTIONS, but that is not the topic for today.

Today’s strategy is about first getting ON Linked In and once you’ve done that and invited as many people as you can to connect with you, to ENDORSE the people you have been positively influenced by.

By doing so, you create a strong LINK to people who are well connected and as such have a HIGHER ‘ranking’ than you.

By doing this, you create a POSITIVE ATTRACTION effect that you know works from the DVD “the Secret”.

More importantly, this is ONE of the many FREE strategies that increases your rankings INDIRECTLY, but effectively.

On its own, it has little or NO VALUE/EFFECT.

Combined with several other strategies, it adds the 1% that can start to make ALL the difference.

This is another example of antimimeticisomorphic behaviour.

Doing out-of-the-ordinary things that producte extra-ordinary results and profits.

If you know me and want to endorse me, I will reciprocate if I know you.

If you read that last sentence again, you’ll realise that many people will not endorse me without the promise of a reciprocal endorsement…

Many = MOST = mimeticisomorphic people.

Not you - YOU understand the ANTI in antimimeticisomorphism.

The OPPOSITE OF.

YOU want the results others dream of…

YOU know what to do - endorse me if you know me…

View Marc Dussault's profile on LinkedIn

If you need an incentive to endorse me - I am connected to HALF the world’s Linked In subscribers.

Onward and upward!
Marc

P.S.
This is an INDIRECT strategy that can start to make a BIG difference in your rankings and exposure on the Internet.

Most importantly though, it’s about what I call the Exponential Mindset.

Thinking this way BY DESIGN will make a difference.

Acting by DEFAULT will not.

Go on, endorse me if you know me, if not, endorse someone else who has helped you, inspired, coached or mentored you in some way.

See what STARTS to happen.

Best of all, it’s FREE!

More powerful and DIRECT strategies are taught in our Internet Mastery Program events such as the 3-day Bootcamp that is coming up in Sydney THIS August.

Click here to register for the Bootcamp Preview in Brisbane, Melbourne or Sydney.