Archive for the 'Killer Kopywriting' Category

Bootcamp Bonanza

Published
by
Dr Marc Dussault
on October 29, 2008
in Events and Killer Kopywriting
. 0 Comments

Today’s post is courtesy of Daniel Lizurek of www.FastProfits.com.au.

He attended our recent Exponential Internet & Business Building Bootcamp in Sydney and wanted to reciprocate the tremendous value he got from it by producing the following play-by-play summary below as a GIFT to us (and you!).

If you want to attend the NEXT Bootcamp, in Melbourne 3-4-5 December, check out all the details on the event page by clicking here >>> to recession-proof your business and increase your online sales during this downturn economy.

Isn’t that both thoughtful and exponential?

If you need any Killer Kopywriting™ done, Daniel’s the man to call.

Yeah I thought so too, that’s why I wanted to give him this shout out and make sure you know his USP…

Fast Profits will invest the necessary time to understand your business to unshackle you from the burden of copywriting using its own 5 year-old secret formula PROVEN AND GUARANTEED to maximize your profits leveraging a trilingual kaleidoscopic perspective imbued with 78 psychological triggers, a 56-point ‘X-Ray’ focus checklist and 28 response-boosting tactics to write unique and actionable copy without using templates while remaining flexible to your input and reasonable revisions at no extra charge so you can have peace of mind that each project will be completed on time and on budget so you can remain focused on your business – rather than distracted and frustrated with time-consuming copywriting.

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.

There are multiple dimensions of this gift - I can think of 5 right off the bat… If you want to TEST your Exponential Mindset™, post a comment on the blog and tell us all what the GIFTS are! I might have a bonus gift for you!

PLAY-BY-PLAY SUMMARY OF THE THREE DAYS OF THE BOOTCAMP EXPERIENCE AS RECORDED BY A PARTICIPANT:

DAY 1: Getting Prospects to Decide To Buy From You

  • How to use exponential strategies and mindset to out-smart, out-think and out-strategize your competition, on a shoestring budget. (09:30)
  • A 6-minute mindset-shifting process that will challenge and haunt you forever by visually showing you untapped market opportunities you can take advantage of TODAY and in the next 10 to 20 years. (09:42)
  • How to make WINNING DECISIONS that will advance your business, career and life! (09:51)
  • What to do when you get stuck in your business so you get going again. (10:08)
  • Try this to out-smart your cashed up competitors – FAST! (10:49)
  • How to overcome communications stalls and become a brilliant negotiator. (11:14)
  • How to ‘string’ a mesmerizing elevator speech together and drive more people to BUY from you. (11:32)
  • How to charge TOP DOLLAR for your products and service and keep 90% of your clients. (11:57)
  • How to get the most sceptical, cynical and tight-fisted prospects to open their wallets begging to give you their money. (12:28)
  • Why most people FAIL in business and life – a simple distinction that will make you a true winner. (12:45)
  • How to capture your prospects’ minds, hearts and wallets using this simple emotional hook that works like gangbusters. (13:17)
  • How to create instant pre-eminence for your business – without breaking the bank! (13:44)
  • How to get your clients to grow your business in leaps and bounds for FREE! (14:00)
  • How to become the ONLY viable choice for your clients and prospects, charge 15-30% more than your competitors and end up with more business than them. (14:40)
  • How to grow your business, boost your sales and explode your profits by making this simple mindset shift. (15:01)
  • How to win friends and influence people – a simple move that should make you irresistible to others. (15:30)
  • How to tip the scales in your favour rather than your competitors’ favour, increase customer loyalty and charge top dollar for your products and service. (16:02)
  • How to connect with your website visitors, build instant credibility and charge them to action NOW so they don’t click away and abandon your page. (16:23)
  • A handful of exponential tools, tips and techniques you can call upon if you want to persuade your clients and web visitors to buy from you. (15:48)
  • A little-known tool to make your ads, emails and promotions WORK BETTER especially during these turbulent recessionary times. (16:08)
  • How to vaporise tyre-kickers and time-wasters form your online/offline sales funnel and deal with people who are committed and READY to buy. (16:05)
  • How to sell your product and service in 5 seconds or less. (17:35)

DAY TWO: How To Get People To Grow Your Business For FREE

  • Getting other people to grow your business for free in 3 easy steps. (9:01)
  • Powerful distinctions to help you learn from other people’s knowledge gaps to seal your own and make your business more profitable instantly! (09:52)
  • Converting prospects into clients using the latest online strategies that work on a shoestring budget. (10:05)
  • 3 KILLER HEADLINES that produced a whopping 17.6% to 34.2% conversion rate on the page and the lessons learned so you can do the same with your online/offline sales channel right now (10:10)
  • Principles of testing – making small changes that produce maximum bottom-line results. (10:22)
  • Eavesdrop on your website visitors and improve your website conversion rates instantly using this little-known tool 95% of people don’t know about. (10:35)
  • How to improve your online results by 500% and more using this simple secret, Shhhh!!!! (10:43)
  • A series of killer headlines that rake in insane profits right now – you can study, steal and profit from immediately. (11:07)
  • The anatomy of a successful website. All you have to do is follow the simple step-by-step formula to convert your mediocre website into a big, fat, moneymaking cash-cow that stuffs your pockets with cash even while you sleep! (11:35)
  • 6 key elements of a successful Opt-in page that produce results. (11:42)
  • The #1 critical element guaranteed to improve your online conversion and click-through rates. (11:48)
  • How to write Privacy Terms to INCREASE SALES. (11:52)
  • Pathways to Profits™ - how to explode your business, maximise your profits and cut your marketing waste in HALF – a simple exercise you can do on-the-spot. (11:57)
  • A simple exponential distinction that made one participant $25K, and how it can SAVE you 30 minutes to 2 hours EACH day by making you instantly more productive. (12:17)
  • How to turn a bad experience or an unfortunate business mishap into quick cash and grow your pre-eminence at the same time. (12:40)
  • A simple $500 laugh-out-loud idea that turned into a cool $150,000 and how you can do the same for your business. (12:51)
  • A sneaky little strategy that will help you slice your mailing costs by at least 50% or MORE! (13:05)
  • A free tool guaranteed to teach you how to touch-type in no time flat! (13:55)
  • A simple exponential distinction guaranteed to explode your mindset and make you see unlimited ways to grow your business. (14:23)
  • Inject every piece of your business communications with tailored ‘social-proof’ guaranteed to tip the scales in your favour – using this special tool! (14:36)
  • How to get introduced to dozens, hundreds, even thousands of new clients who are READY to buy from you right now. (15:26)
  • A fresh, new and untapped moneymaking opportunity that could pay you $100-$300/hour with surprisingly very little effort. (15:50)
  • How to make your website 200% to 300% more profitable INSTANTLY! (16:45)
  • The art and science of creating profitable Host-Beneficiary Relationships that could make you obscene amounts of money quickly, PLUS a LIVE demonstration of the exact steps and questions you must go through to make it work for you. (18:15)

Day 3: Your Next Best Step™ and Business Building Blueprint™

  • A simple tool to boost your reading speed on screen to 600-950 words per minute! (09:00)
  • A quick, mind-shifting experience guaranteed to help you take your business to the next level, that will blow your socks off – guaranteed. (09:17)
  • Bootcamp participants sharing their biggest, bottom-line breakthroughs – just one idea could DOUBLE and TRIPLE your sales immediately! (09:28)
  • How to find 43 Kwintillion Kaleidoscopic Killer Kombinations™ That Will Katapult Your Business Profits TODAY!” (09:55)
  • Dr Marc Dussault performing his famous HotSeat he charges $10,000/hour for and the immediate value it can have for your business. (10:10)
  • 8 exponential strategies to help you grow and PROSPER in a recession. (14:10)
  • 4 KEY FACTORS for price determination to help you profit and grow your business in any economy. (14:38)
  • A simple idea to smash price objections to pieces on-the-spot and get more sales with less effort! (14:46)
  • How to determine you Next Best Steps™ in your business and get on the fast-track to success. (15:00)
  • How to remove the BLOCKAGES in your Pathways to Profits™ and get PAID in 1/3 of the time you do now and with less hassle. (15:55)
  • How to achieve EXTRAORDINARY RESULTS in your business while spending less hours in the office and leave your competition choking in the dust. (16:20)
  • Bootcamp attendees ask Dr Marc Dussault their most pressing questions and he answer those questions right then and there from the stage – no censors, no holding back.  (18:15)

This play-by-play summary supplied FREE OF CHARGE, compliments of Bootcamp Graduate, Daniel Lizurek of www.FastProfits.com.au in recognition of the massive value he acquired during the 3-day Bootcamp.

Convert MORE VISITORS to BUYERS

Published
by
Dr Marc Dussault
on September 27, 2008
in Conversion, Internet Sales, Killer Kopywriting and Long Tail Niche Marketing
. 0 Comments

I hear it all the time…

Even if I get people to my website, I can’t seem to get them to buy my product…

Even though there are several possible reasons for this, the #1 mistake people make is forgetting that visitors need to be INFORMED and EDUCATED to buy.

Let me give you an example.

I am a competitive squash player and one of the things I am focused on in preparation for the World Championships next month is RECOVERY. At 45 years of age, recovery is EVERYTHING.

If you can’t recover quickly enough, you’re stuffed for the next match and you’ve lost before even getting on the court. Of course if you can recover better and faster than your opponent, then you could WIN before even tying your shoelaces!

Interesting isn’t it?

So for an elite athlete, the motivation is RECOVERY and if you SPECIFICALLY SPEAK to that benefit and value, you’re going to convert more people.

Former Olympian Paulo Frietag explains “When you exercise strenuously, you get into an acidic state where lactic acid builds up in your bloodstream. That lactic acid build up gets deposited in your muscles hampering recovery and reducing your potential for performance following the original exercise (or competition). With that in mind, an ALKALINE diet and/or supplement will reduce lactic acid build up DURING as well as FOLLOWING the exercise so that recovery is quickened and performance enhanced.”

You know lactic acid build up – it’s that sore feeling in your muscles the day after or the day after the day after you’ve been to the gym or played a sport. It’s a tightness and soreness that mentally reduces your endurance and enthusiasm to play full-on. For many, it’s enough discomfort to prevent them from going back to the gym or picking a racquet for days or weeks!

An Olympian should know what works and what doesn’t. I can tell you without a doubt that increasing alkalinity (reducing acidity) makes a BIG difference. In my training for the World Championships, I have DOUBLED my training time, doing drills and playing for 2 hours/day instead of my regular 1 hour/day. With the reduction of lactic acid I have been able to maintain this regimen recovering faster even though I have put my body through TWICE THE EFFORT.

What’s the point and how can it help you get more visitors to buy from you?

I’ve just shown you with an example – EDUCATE and INFORM your audience WHY they should buy your product – FOCUS ON THE BENEFITS.

Once they are educated and informed, they will go ahead and click to buy either the Alkaline Cook Book or Acai Powder from Amazon Power.

It’s that easy.

If your clients are not elite athletes, it doesn’t matter – many achievers will associate themselves with them and will want to get their results. Alkalinity has many other benefits that are explained on the sales pages of both products…

The more SPECIFIC your approach, the higher the conversion from visitors to PAYING buyers.

Give it a go and see what happens!

Onward and upward!
Dr Marc Dussault

P.S.
If you’re wondering if this ‘story’ should be in your e-mail, blog or landing sales page, the answer is ‘yes’.

You can place it wherever you deem it most valuable – sometimes you need to get people to ‘click through’ to the sales page, in other instances your click throughs TO the sales page are sufficient, but your CONVERSIONS are low.

You know best where the BOOST needs to come from.

To get the most people to convert, you need to have a specific approach and value-proposition that caters to their particular needs.

Both products highlighted in this blog post come with my full endorsement – they totally and unequivocally work. The ONLY question is – do you want those results?

  • Do you want to feel better?
  • Do you want to have more energy throughout your day?
  • Do you want to perform at your best all day/week long?
  • Are you committed to excellence or an outstanding quality of life and lifestyle?
  • Do you have enough energy at the end of your day or on the weekend to play with your kids?
  • Would you like to have a little more of a libido and rekindle your romantic life?
  • Would it be more fun if you could play the ‘back nine’ as well as the ‘front nine’ the next time you get out on the golf course?

If you answered yes to any of these questions, getting more alkaline or reducing acid build-up in your system is something you must consider.

So there you have it – a case study of converting MORE VISITORS into BUYERS.

Try it and let me know how it goes – if you have a successful strategy and want to share it with me, I’ll post it here on the blog and get THOUSANDS of people to take a look and guess what?!?!

MORE OF THEM WILL BUY!

Ka-Ching!

Testimonials are only as good as the RESULTS

Published
by
Dr Marc Dussault
on September 18, 2008
in Blogging, Internet Marketing, Killer Kopywriting and Long Tail Niche Marketing
. 0 Comments

As an Exponential Marketing Strategist, I am often asked if testimonials are as powerful as people claim they are.

The answer is both yes and no.

Yes if they include RESULTS and no if they don’t.

If someone gives you a testimonial like “Marc is a great guy, he’s charismatic and really knows his stuff”. That’s really nice, but has limited value and influence even though it makes you feel really good.
However, if someone tells you something like this…

“Besides … I would like you & Marc to share in my happiness with the outcome I achieved from the … seminar I held with … Bank and NSW Dept of … I got 5 new clients (value $80,000) and 8 prospects (value $100,000).”

This is a much more powerful testimonial. As you’ve noticed, I took out the confidential information - because this is a REAL TESTIMONIAL. Even when information needs to be removed, it stills has MASSIVE impact.

The key is to first solicit the testimonials and then actually USE THEM. Most people don’t use them - they sit idle in someone’s filing cabinet or in an e-mail folder, never seeing the light of day.

So there you have it. Another 1% improvement that you can easily make today.

Onward and upward!
Marc

P.S.

What’s it worth to you to get yourself on Page 1 of Google?

Type in 1 percent improvement in Google and you’ll see my YouTube video called “Make More Money With 1 Percent Improvements“.

It’s one page one… You can do the same with your products and services… But that’s a post for another day!

Less is more

Published
by
Dr Marc Dussault
on June 12, 2008
in Killer Kopywriting
. 0 Comments

This is going to be a short post, but quite powerful.

I have what I call the Dr’s Daily Distinctions that I send every day to our Platinum, VIP and Gold Momentum Members.

Within the distinctions are several exercises, challenges, tests and lessons.

Ronnlynn Bartosch completed one that I thought was valuable enough to share with you. It’s about being succinct, to the point and adding as much value as possible. Below are her 3 points, extracted from a 40-page document.

Capitalise domain suffix and initial letter of each word in domain name = easier to read and remember! eg EasyLifeEbooks.com

Cut clutter from copy: use keywords and phrases (including derivatives) = improved SEO e.g. Discount car dealership, dealership, dealer.

Place link to your website in Wikipedia ensuring topic is related to your website = free traffic. No topic relation = removal for spamming.

So whaddaya think?

Powerful stuff eh?

Onward and upward!
Marc

P.S.
Of course you can do the same exercise - post a comment and we’ll see how you go. I know it looks easy, but it’s not.

Go ahead and see what happens!

I dare you.

That’s right - I dare you.

It’s NOT as easy as it looks - trust me, I’ve been doing this for 20 years. EVERYONE thinks it’s easy UNTIL they try it.

Go on, impress us with your brilliance - we want to see it.

I’ll link your comment so you get the TRAFFIC back to your site…